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FAQ

Everything you need to compete in today's advancing elending market!

What is MortgageSuccess.com
MortgageSuccess.com is vlender.com's premier marketing and lead generation solution. MortgageSuccess.com is an aggregator of our top national and local rate search engines branded specifically to the mortgage and real estate industry. For the first time ever you can manage all your industry centric pay for performance marketing through one system. MortgageSuccess.com is available as a marketing solution for all vLender.com clients.

How many search engine sites will my advertisement run on?
The MortgageSuccess.com Consumer Mortgage Value Network consist of over 50 consumer based financial services and mortgage rate search sites.

How are these search engine sites marketed?
Due to the demographical nature of our network of search engines most marketing is completed organically, locally within the specific regions of the search engines service. Additional marketing is done through Google®, Yahoo® and other search engines. One of the unique edges we have with our rate serving comparison engine is that it is also being used by various national real estate website networks and other industry related websites.

How are these search engines different from other listing sites?
Our network of search engines are unique from any other search engine because they are designed using state of the art rate comparison logic. A visitor can search and compare rates and programs offered from lenders within their demographical area giving the potential borrower easy access to true mortgage scenarios using real time rate data and loan pricing logic.

How does a potential borrower benefit from these search engines?
Borrowers can visit the search engine sites and become educated about the loan process, compare rates, compare loan programs and even be matched with specific lenders all for free! The websites are designed to be user friendly, informative and ultimately make it easier for the consumer to shop for mortgage services in their area.

How do I get listed on these search engines?
Getting listed on our search engines only takes a few minutes. Once you have established an account you will receive a username and password that will give you access to your ADmanager. From within the ADmanager you can create your Ad Campaign and adjust rates and filters as well as set your daily budget and price per click. Once your ad is ready to be listed you simply click the Activate Ad button. Your ad will then appear on our network of search engines.

What is Sponsored Search (Pay Per Click)
Sponsored Search from MortgageSuccess.com offers you 'the mortgage website owner' the creative power to configure specific ad campaigns based upon loan search criteria such as product & rate. The ads are then distributed to our network of national or local mortgage specific search engine websites. You can also specify the price you are willing to pay each time someone clicks on your ad - hence the name 'pay-per-click'. If nobody clicks on the advertisement, you pay nothing. If they do click, you pay up to your nominated amount. Now, this presents an obvious benefit: unlike advertising in a newspaper, if you don't get any interested clickers, you don't pay.

MortgageSuccess.com PPC ad campaigns reach out specifically to the borrower community, for example, our service feeds ads into the MortgageSuccess.com search system, which not only reaches a large proportion of web users from a wide demographic base, but also allows targeting by location, Credit Worthiness, Loan Products and even Interest Rates.

Using tools to narrow your target, you stand a greater chance of reaching the customers you want, filtering out the unwanted clicks which just cost money. That adds up to a better return on your advertising investment. Effective Marketing has never been easier. You pay only for performance.

How much do I pay for each visitor?
You price per click is determined by you. If you would like to appear more often and in a higher position in the search results we recommend that you adjust your price per click appropriately. There are many structures to Pay Per Click Marketing. We recommend that you learn more about the many ways PPC marketing can be configured to provide you the best results.

Can I setup a Daily Budget?
Yes! You can set a daily budget. This means that once your daily budget has been used up, your ad will no longer display and your account will no longer be charged for additional activity for that specific day.

How many visitors can I expect?
This will vary greatly based upon many factors such as the state your ad is appearing in, the loan programs you offer, the price per click and your daily budget. If you find yourself experiencing a decline in clicks you may consider adjusting your filters to accommodate a broader market. It is important to remember that your goal is to attract the borrower to your site. If you can do this by increasing the PPC and still maintain an acceptable ROI then we recommend you do just that! Your reports area is a valuable asset to help determine the results of your ad.

How much does it cost to join?
We charge no monthly fee or fee to maintain an account even with a zero account balance. However we do require a non refundable $5.00 fee to load and activate your account. The $5.00 load fee is immediately credited to your account balance and can be used for PPC marketing.

How do I get Started?
It only takes a few minutes to create your account and begin marketing on our network of national and local mortgage websites. Simply Click Here to establish an account.

Do you Offer Leads?
MortgageSuccess.com and its affiliate sites have been providing Mortgage Leads for Mortgage Brokers and Loan Officers for over 10 Years. We offer Custom Rate Quote Leads to mortgage professionals nationwide through our MortgageSuccess.Com marketing network.

How do you generate leads?
Our Leads are unique in that they are generated from our network of rate comparison mortgage sites nationwide. Our footprint on the internet extends into the local communities of every state in the USA. We control a network of mortgage rate search engines whose demographical reach is geared specifically to an individual state. This allows us to match potential prospects with mortgage professionals within their local communities resulting in higher conversion ratio’s on the leads.

How much does a lead cost?
The prospect can select up to 6 lenders to request a custom rate quote. These customer rate quote leads are distributed on the following price scale:

If the prospect requested a quote from:

One Lender
This is considered an exclusive lead and costs $24.95

Two Lenders
This is considered a Hot Lead and costs $12.95

Three Lenders
This is considered a TRI- lead and costs $8.95

Four + Lenders
This is considers an ACE Lead and costs $5.95

What is the lead return policy?
We Guarantee that if a mortgage lead does not have valid contact information or the person never submitted a request then we will replace the lead with a credit on your mortgagesuccess.com account.

How many times are the leads sold?
Due to the nature of our search engine logic the consumer controls the number of times the Lead is distributed. If the consumer decided to only receive a quote from XYZ mortgage then that lead will only be sold to XYZ mortgage. The borrower is matched with 1 to 6 lenders that can provide a mortgage quote for their loan request.

What filters are available?
Due to the nature of the rate search engines you have the ability to configure your ad campaigns based upon filters such as demographical location, Credit Worthiness, Loan Program Types etc.

How are leads delivered?
When a lead is distributed to you it will appear in your ADmanager a back office utility. You will be notified by email upon receipt of the lead whereby you can login to your account and access the lead.

What form of payment do you accept?
When adding funds to your account you have the option of loading your account via VISA, Master card, American Express, Discover Card or Paypal.

How can I add money to my account?
From your ADmanager account you have the ability to setup your ad campaign and load your account wit the appropriate marketing funds. All major credit cards are accepted.

What reports are available to me?
From your ADmanager you can access reports such as: Daily Clicks, Impressions, Account Activity, Leads etc. Historical Reports are also available.

What level of support do you offer?
We offer support by email 24/7 using an email ticketing system. This provides tracking as well as prompt reply to all support issues and allows better tracking and reporting back to you on all open tickets.

How do I contact you?
You may contact MortgageSuccess.com by emailing support@mortgagesuccess.com or by visiting our Contact page. MortgageSuccess.com support is available Monday-Friday 8am-6pm MST.


 

 

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